Amazon Brand Protection
Our tools monitor buy box performance to detect MAP violators and unauthorized sellers, while our legal and compliance specialist ensure your brand guidelines are enforced.
How brands loose control of pricing and margins on Amazon
Amazon listings place multiple sellers on the same product pages, then ranks them with a competitive “Buy Box” program. The program encourages bidding among sellers with the lowest priced seller winning the top spot, in turn lowering retail prices for Amazon users.
Here’s the problem: Without proper management the buy box program also encourages sellers to undercut themselves, shrinking margins, and eroding MAP guidelines … the resulting downward spiral leads to un-profitable sales and a damaged brand.
The Solution
We do what’s best for our partners with data-driven solutions that flag counterfeit products, detect unauthorized sellers, correct pricing erosion, and quantify the cost of leaky distribution.
A trusted partner
From multi-brand conglomerates to newly launched, we’ve had the opportunity to partner with incredible brands.
Our Data-Driven Content Solutions
Buy Box Monitoring
Tracking buy box performance to find and address the listings leaking sales due to unauthorized sellers and MAP violators.
Price Monitoring
Determine the sellers’ lowering prices and where. Then take actions to ensure your Amazon pricing remains consistent and ensures margins remain healthy.
Monitor Suppressions
Quickly identify and resolve the listings being suppressed due to compliance issues.
Compliance Specialist
Our compliance specialist will use our proprietary technology to track down MAP violators and unauthorized sellers, empowering you to stay in control of your brand.
Counterfeit Detection
Brand Registry Mgmt
Unlock a suite of tools designed to build and protect your brand on Amazon, while creating a better experience for customers.
Turn your traffic into loyal customers and return visitors. Don’t miss out!
Understand that Amazon will not help you take down unauthorized sellers, instead prefers them.
Unlike other platforms Amazon listings allow more than 1 seller per individual listing.
Multiple sellers often helps to keep Amazon prices competitive as the sellers bid against themselves with lower prices to claim the top spot and secure sales.
Asking Amazon to help police your brand and distribution will fall on deaf ears, even with protective assets like a patent or trademark. Amazon does not view unauthorized sellers (i.e. anyone but you and your authorized distributors) as policy violators. Only products proven to be counterfeit items are against Amazon’s policy.
Amazon is a customer obsessed company so it’s makes sense the catalog team would develop tools to encourage bidding among sellers to make listings and the overall marketplace all the more appealing to buyers. That being said, without proper management these tools can erode pricing control, margins, and brand trust.